Bookable Tourism helps regions become bookable.

Through offering on-demand online and/or live online education programs to support regions with "bookable ready" product. 

Ideal customer

On-demand and/or live courses teaching tourism businesses on how to discover who their ideal customer are.

Through knowing who their customer is means that:

  • Their products meets traveller needs and expectations.
  • Products show in the right channel at the right time.

Developing Strategy

On demand and/or live courses teaching tourism businesses who to build a marketing and distribution strategy using consumer journey mapping.

This ensures businesses are preparing to be "tourism ready" with a solid strategy in place.

  • Understanding where their business sits within their region, state, country.
  • Understanding their Unique Selling Points (USP)
  • Understanding of traveller touchpoints and ensuring their brand message is consistent (including website, search, social media, partnerships and disitrbution)

How to Choose a Booking System

No marketing or distribution strategy can be executed optimally without a booking system; the key piece of business infrastructure to facilitate bookings and support operations.

On demand and/or live training to support businesses in sourcing the best-fit booking system for their business, tourism businesses are guided through a framework to support their procurement journey. 

  • Understanding of the role of booking systems and why they are important.
  • How booking systems work.
  • They key things to look out for and the jargon they use.
  • Framework and directory of booking systems available.

Distribution 101

On demand and/or live online learning. Learn about the history of distribution, why you should work with distribution and where distribution sits within the consumer journey.

This course covers:

  • Working with Online Travel Agents (OTAs) and Traditional Trade channels.
  • How to calculate nett rates and protect profit margins.
  • Tips on how to work with distribution when you have tight margins.
  • How to contract with distribution (with supporting template) 
  • Tips on where to meet potential partners.
  • Tips on negotiating with distribution partners.
  • How to maintain trade relationships.

Supporting courses

Supporting additional courses can be scoped for:

  • Content Strategy and execution
  • Search Engine Optimisation and preparing for AI Search engines.

These are outside of the core 'Tourism Ready' course modules and available for businesses that are already 'Tourism Ready'.

Bookable Tourism helps regions become bookable.

Through offering on-demand online and/or live online education programs to support regions with "tourism ready" product. 

Ideal customer

On-demand and/or live courses teaching tourism businesses on how to discover who their ideal customer are.

Through knowing who their customer is means that:

  • Their products meet traveller needs and expectations.
  • Products show in the right channel at the right time.

Developing Strategy

On demand and/or live courses teaching tourism businesses who to build a marketing and distribution strategy using consumer journey mapping.

This ensures businesses are preparing to be "tourism ready" with a solid strategy in place.

  • Understanding where their business sits within their region, state, country.
  • Understanding their Unique Selling Points (USP)
  • Understanding of traveller touchpoints and ensuring their brand message is consistent (including website, search, social media, partnerships and disitrbution)

How to Choose a Booking System

No marketing or distribution strategy can be executed optimally without a booking system; the key piece of business infrastructure to facilitate bookings and support operations.

On demand and/or live training to support businesses in sourcing the best-fit booking system for their business, tourism businesses are guided through a framework to support their procurement journey. 

  • Understanding of the role of booking systems and why they are important.
  • How booking systems work.
  • They key things to look out for and the jargon they use.
  • Framework and directory of booking systems available.

Distribution 101

On demand and/or live online learning. Learn about the history of distribution, why you should work with distribution and where distribution sits within the consumer journey.

This course covers:

  • Working with Online Travel Agents (OTAs) and Traditional Trade channels.
  • How to calculate nett rates and protect profit margins.
  • Tips on how to work with distribution when you have tight margins.
  • How to contract with distribution (with supporting template) 
  • Tips on where to meet potential partners.
  • Tips on negotiating with distribution partners.
  • How to maintain trade relationships.

Supporting courses

Supporting additional courses can be scoped for:

  • Content Strategy and execution
  • Search Engine Optimisation and preparing for AI Search engines.

These are outside of the core 'Tourism Ready' course modules and available for businesses that are already 'Tourism Ready'.

Helping support regions in delivering 'bookable' products.

At the end of this program, participants will:

  • Know who their ideal customers are.
  • Have a marketing and distribution strategy (including timelines, budgets and KPIs).
  • Started the process of sourcing a best-fit booking system.
  • The ability to build nett rates, contract and work with OTAs and traditional distribution.

WHAT MAKE'S OUR COURSES DIFFERENT?

SUPPORTED LEARNING WITH COURSEWORK ASSESSMENT

Each module in this program is complemented by guided activities and resources, facilitating practical engagement. Participants will benefit from homework assignments that are regularly assessed, ensuring ongoing progress. Additionally, participants will receive periodic check-ins to support and monitor their advancement through the course. 

What are the benefits of on-demand online learning?

9+ Hours of Video Content

Each module varies in length. Users get access to the library of content for 12 months. So they can go back and re-visit anything they need at any time.

Templates and Directories

Templates are included for each module. Participants can work alongside the course content. No-one has to build anything from scratch!

Access directories of booking systems, specific agencies (for those who wish to outsource) and trade shows and assosiations.

Access Anytime, Anywhere

We know working in tourism is full of many variables. On-demand allows for businesses to work at their pace within their business. However, check-ins are part of the process here so if someone hasn't logged in after a few days, we will remind them!

We send through regular progress and completion reports.

Need something more hands-on?

The 'tourism ready' program can be delivered in a live online format. Delivered over a specific time period where participants dial in for live and interactive sessions.

We work closely with you to suit your regions timings and tailor content to your regions requirements.

The full program includes:

  • up to 9 hours of live sessions
  • templates to support all modules
  • real life examples
  • 1:1 live coaching per module

Want to know more?

Enquire now to set up a 30 minute introductory call.

Enquire now!